Amazon One palm recognition technology lets folks checkout in stores, wrack up loyalty points, enter venues, and badge into work with no added accessories.
▪ Rolling out first to select Amazon Go stores in Seattle, the “highly secure” platform uses algorithms and hardware to create each users’ unique palm signature.
▪ “Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point-of-sale system” Dilip Kumar, VP of Amazon physical retail, wrote in a blog announcement. “Or, for entering a location like a stadium or badging into work, it could be part of an existing entry point to make accessing the location quicker and easier.”
▪ To sign up, just insert your credit card, hover your hand over the device, then follow the prompts to link that card with your biometric stamp. Registered users can then hold their hand above an Amazon One machine for a second, and go about their day.
▪ Amazon chose palm recognition for privacy and security reasons, Kumar added – “You can’t determine a person’s identity by looking at an image of their palm. And it’s contactless, which we think customers will appreciate, especially in current times”.